cuban farmer roasting coffee
Lifestyle & Culture,  Travel,  Travel Advice

Cuba Like a Local: Insider Secrets Revealed

Cuba is a destination that keeps its secrets close, revealing them slowly to those who take the time to explore its depths – for better or worse.

While most visitors come for the classic cars and the vibrant music that fills the air, there’s so much more to this island. It’s all in the hidden corners, the unknown restaurants, the faces outside of tourism, and the stories you only uncover when you look a little closer.

Having spent years living between the UK and Cuba, and being married to a Cuban, I’ve been fortunate to experience the island in ways that most tourists never do. From its unspoken customs to its hidden gems, here are five things only a local (or someone who feels like one) truly knows about Cuba.

Time Runs on “Cuban Time”

Understanding Cuba like a local means leaving your watch at home. Forget the punctuality of Western schedules – in Cuba, time flows a little differently. Life here operates on what’s affectionately known as “Cuban time,” which means things happen when they happen. If a bus is scheduled for 14:00, it might arrive by 14:30, it might be 15:00, or it might never arrive, and that’s perfectly normal.

The best approach? Embrace the unpredictability. It’s all part of the island’s charm. So whether you’re waiting on a taxi, your food, or even meeting up with someone, go with the flow – don’t fight it.

Here, patience is the ultimate travel skill, and it’ll do you good to sit in this patience and experience life as the locals do. 

Tip: plan your trip, but leave room for spontaneity. Be open to things going wrong, and take it in your stride. Enjoy the slow & the chaos. If things go wrong, don’t sweat it. It’s part of the experience. 

The Power of “Resolviendo”

“Resolviendo” roughly translates to “making do” or “getting by,” but here, it’s a way of life. Cuba has faced decades of scarcity, and as a result, people have developed incredible resourcefulness. Need to fix something? There’s a creative solution for that. Missing an ingredient? Improvise with whatever’s available.

I’ve learned so much from watching Cubans use their ingenuity to resolve daily challenges. There’s even an art to it – transforming old parts, making repairs with next to nothing, and recycling until the very end. It’s humbling, and it reminds me of how adaptable we can be as human beings if we put our minds to it. Of course, in this case, it’s a sad story culminating from necessity rather than desire, but it still goes to show the power of ingenuity. 

Living between two islands—Cuba and the UK—has completely shifted how I see the world. What I once viewed as scarcity now feels more like an opportunity to get creative. Resolviendo isn’t just about getting by; it’s a whole mindset that’s taught me to approach challenges differently and find possibilities where I might’ve only seen limitations before.

Whether it’s repairing something that seemed beyond saving or whipping up a meal from what’s on hand, the Cuban way of “resolviendo” is a constant reminder of how adaptable and resourceful we can truly be.

I’ll always remember my first lesson with this: my flipflop had broken and I put it in the bin. In my eyes, it was done with, and I’d buy more when I went back to the UK. Ronnie came home and saw my flipflop in the bin. He questioned me, rolled his eyes, took it out the bin and fixed it with a hair bobble. It was as good as new, and this was my first step to an entire mindset shift on overconsumption. 

cuban boy on makeshift bike

 The Best Beaches Aren’t Always on the Tourist Maps

Most visitors hear about Varadero or Playa Ancon, and while they’re stunning, they’re only the beginning.

Some of Cuba’s most breathtaking beaches are off the beaten path, where locals go to enjoy their weekends away from the hustle.

For instance, Playa El Salado, near Havana, has become a local favourite for a quick escape from the city. Then there’s Playa Jibacoa, a scenic stretch with amazing snorkelling just an hour east of Havana. And let’s not forget the paradise of Cayo Jutias near Viñales. These aren’t resorts or overly polished spots – they’re natural, relaxed, and full of Cuban families enjoying a day in the sun.

If you want to experience Cuba like a local, sticking to the ‘lesser known’ beaches is the way to go. 

Tip: stay away from the resorts in Varadero – trust me. If you want an all-inclusive, go to another country that has a better infrastructure. If you’re dead set on staying in Varadero, at least stay in a ‘casa particular’. 
cuban beach

The Black Market is… Normal

In Cuba, the “official” economy and the “informal” economy coexist side by side. It’s hard for us to get our head around, I know. But this is the common denominator running through the Cuba theme – nothing makes sense, so just do as they do & don’t ever believe you’ll fully understand it. 

Need to buy fresh cheese, eggs, or even shampoo? You’re just as likely to buy these from a friend of a friend who “knows someone” as you are from a store.

The black market – or “mercado negro” – fills the gaps where shortages and limitations affect daily life. It’s how locals stay stocked with essentials and even little luxuries.

It took me some time to get used to this, but it’s honestly second nature to most Cubans. Knowing where to get what, who to trust, and how to negotiate is practically an innate skillset here.

Tip: do NOT exchange your money (USD or EUR) with the official banks/hotels/airport etc. ONLY exchange with trusted locals at the informal street rate. Otherwise, just keep your USD or EUR and pay with that. 
cuban cigars hand rolled

Cubans are Incredibly Social – but it’s not for Social Media

In Cuba, the culture is incredibly social, but it’s not all happening online or curated ‘for the Gram’.

While social media is certainly popular these days (Instagram & Facebook depending on your background), in-person interaction is still king.

People pause to chat with neighbours, catch up at the kiosco, or linger in doorways for long conversations. This beautifully reflects the concept of “Cuban time”. A quick 30-minute trip to buy garlic from the man with the garlic cart on the corner can easily turn into a four-hour adventure filled with stories, laughter, and plenty of chisme (gossip).

In Cuba, time isn’t just about schedules—it’s about connection, and every errand has the potential to become a social event.

The street life here is vibrant and interactive – it’s the ultimate social network that never falters, even when the internet connection is weak.

There’s always something happening on the street, no matter which part of Cuba you visit, and being part of it all is part of the charm. And even if you don’t speak the language – enjoy the people watching!

cuban cowboy gazing into the distance

Final thoughts

Final Thoughts

There’s no place quite like Cuba. It’s vibrant, resilient, and full of character, and you only start to understand it once you go beyond the surface – I can vouch for that!

For those willing to slow down and explore, Cuba has so much to offer, you just have to be aligned with the mentality and not expect anything beyond what it can be. I’ve come to appreciate the nuances of Cuba and love sharing them with others who want to see the real Cuba, beyond the postcards and glossy travel guides. 

NEED HELP PLANNING YOUR TRIP TO CUBA?

Planning a trip to Cuba is overwhelming, there’s no doubt about that. But don’t fret – that’s why I’m here!

I am an epic trip planner, there’s no doubt about it and I will toot my own horn. I bring you authentic, unforgettable experiences that you can only get if you know someone on the inside – hello it’s me! From personalised itineraries to all my local connections (friends & family!) and hidden gems, I’ll make sure your journey is seamless and rich with Cuban culture, and enables you to truly see Cuba like a local.

When you choose me to help you plan your Cuba trip, you’ll not only have fun, but also immerse yourself in the local culture. You’ll experience the real Cuba through authentic interactions with locals, gain insights from their stories, and navigate your visa requirements with ease.

Let’s turn your travel vision into reality—reach out and let’s start planning your perfect Cuban adventure!

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